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Resources:
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Business And Finance |
| PR and the Small Matter of Results | ||
| As a business, non-profit and association manager, how satisfied are you when the public relations people assigned to your unit spend the bulk of their time on someone’s favorite special event, brochures, press releases and talk-show mentions?.... >> | ||
| PR Buyers Beware! | ||
| It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to make certain your key outside audiences understand who and what you are. Especially sad when tactics are placed in mot.... >> | ||
| PR Essential to your Success | ||
| Whether you are a business, non-profit or association manager, your success will depend, to a large degree, on how well you positively impact the behaviors of those outside audiences that most affect your operation. You need to create external .... >> | ||
| PR Failure Defined | ||
| Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 745 including guidelines and resource box. Robert A. Kelly © 2.... >> | ||
| PR Going According to Plan? | ||
| Think carefully! You’re a department, division or subsidiary manager for a business, non-profit or association and you really need to achieve your operating objectives. But even a yes response to the headline above leaves the really big question.... >> | ||
| PR Is Just Smart Business | ||
| Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 775 including guidelines and resource box. Robert A. Kelly © 2.... >> | ||
| PR Power: How To Wrire A Killer Press Release | ||
| I’m what we in the business (the “business” being journalism) call a poacher turned gamekeeper – that is, a journalist turned press officer. As a reporter I spent a huge part of my day sifting through a slush pile of press releases, all sent out b.... >> | ||
| PR Still a Mystery to Some | ||
| Unfortunately, there are managers who define public relations by its applications. Which explains neither its underlying strengths nor what PR is all about. The casual observer is left with a confusion of tactical, application-oriented definitio.... >> | ||
| PR That Entrepreneurs Often Overlook | ||
| If that sounds like you, here’s what you may be missing once the new enterprise is launched Public relations that really does something about the behaviors of those key outside audiences that most affect your new enterprise. PR that uses a fund.... >> | ||
| PR Where it Matters Most | ||
| What’s more crucial to the success of a business, non-profit or association than its most important outside audiences and stakeholders? Nothing. Those stakeholder behaviors directly impact virtually every management and operating activity of t.... >> | ||
| PR: A Potent Force for Success | ||
| What’s REALLY potent for a business, non-profit or association manager is public relations’ ability to alter individual perception leading to changed behaviors. And then, to persuade those key outside folks to the manager’s way of thinking, and he.... >> | ||
| PR: Am I Getting a Good Deal? | ||
| You are getting a good deal when you accept the fact that the right PR really CAN alter individual perception and lead to the changed behaviors you need. Especially when you recognize that people really DO act upon their perceptions of the facts.... >> | ||
| PR: Behavior Modification Specialist | ||
| While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily to impact the perceptions of those key outsiders so that resulting behaviors help thos.... >> | ||
| PR: Focus on What Matters! | ||
| Sure, as a manager, you have a talented member of the PR team assigned to your department, division or subsidiary, or housed at your agency, and s/he is darn good at placing product and service plugs on radio and in the newspaper. Which may be all .... >> | ||
| PR: Heres All You Need to Know | ||
| Above all, you need to know that the right PR can alter individual perception and lead to changed behaviors. Especially when you create external stakeholder behavior change, the kind that leads directly to achieving your managerial objectives.... >> | ||
| PR: How Sweet It Is! | ||
| Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 800 including guidelines and resource box. Robert A. Kelly .... >> | ||
| PR: Lets Cut to the Chase | ||
| If your key – that’s KEY – outside audiences don’t exhibit the kind of behaviors that lead to results like these, you need to take a closer look at your public relations effort. Results like fresh proposals for strategic alliances and joint ve.... >> | ||
| PR: Lets Talk Fundamentals | ||
| Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 840 including guidelines and resource box. Robert A. Kelly © 2003..... >> | ||
| PR: Ouch! Tells the Tale | ||
| Ever get the feeling that your public relations program isn’t doing much about the behaviors of your important outside audiences? Those audiences whose actions have the greatest impacts on your business? Chances are your PR effort is focused pri.... >> | ||
| PR: Room at the Bottom? | ||
| When special events and communications tactics rule the PR roost instead of a workable plan designed to manage external audience behaviors that impact your organization the most, that’s where public relations results can wind up. You know, bad r.... >> | ||
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